Here's the answer straight from them:
What is Woot and who's behind it?
Woot.com is an online store and community that focuses on selling cool stuff cheap. It started as an employee-store slash market-testing type of place for an electronics distributor, but it's taken on a life of its own. We anticipate profitability by 2043 – by then we should be retired; someone smarter might take over and jack up the prices. Until then, we're still the lovable scamps we've always been. But don't take our word for it: see what the online community has to say at this Wikipedia article.
I see only one item, do you sell anything else?
No. We sell one item per day until it is sold out or until 11:59pm central time when it is replaced (see next entry for details). However, each item we sell is in stock and typically ships within 2-3 business days.
What is the schedule for new items?
The short answer: we offer a new item every single day. The details: a new product is released every morning at 12am central time, seven days a week. (If you're not a morning person, this can be described as every night at midnight. Better?) If a product sells out during its run, a new item will not appear until the next release time. You will know if a product is sold out, because the main page says "SOLD OUT" instead of "I want one". (Clever, eh?)
Today's item is a Westinghouse 32" LCD HDTV for $399.99. But you have to purchase early, because items sell out quickly! Fortunately, you can subscribe to their RSS Feed.
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